Becca Levy’s research over 25 years indicates that positive beliefs about aging can significantly enhance cognitive and physical functioning in older adults. In a study involving over 11,000 participants, those with optimistic age perceptions showed measurable improvements. Conversely, attempts to correct this positivity in marketing failed, suggesting a need for gyms to reassess their messaging.
Listen to the Podcast Read the Blog As a gym owner or marketer, you live by the numbers: membership figures, lead costs, and retention rates. What if the secret to a better fitness marketing strategy isn’t in a KPI? Instead, it might be found in the pages of an academic journal. The surprising key comes…
Discover how experiential fitness marketing connects with today’s busy clients. Learn the behavioural science behind why people choose meaningful fitness experiences over possessions, and how your brand can inspire deeper engagement.