Skip to content

Fitness is BS.

  • Library
  • Blog
  • How this works
Fitness is BS.

Posts

  • Innovative Swim School Marketing Using Behavioral Science

    Innovative Swim School Marketing Using Behavioral Science

    July 12, 2026
  • Why Gym Members Quit While They’re Still Improving

    Why Gym Members Quit While They’re Still Improving

    July 5, 2026
  • Why BODYPUMP Still Feels New: Using Novelty Bias to Revive a Gym Class

    Why BODYPUMP Still Feels New: Using Novelty Bias to Revive a Gym Class

    June 28, 2026
  • The free month that does nothing for retention

    The free month that does nothing for retention

    June 21, 2026
  • Science Behind Turning an Auto-Renewing Member Into a Loyal One

    Science Behind Turning an Auto-Renewing Member Into a Loyal One

    June 14, 2026
  • How Gym Win-Back Emails Trigger Inaction Inertia In Lapsed Leads

    How Gym Win-Back Emails Trigger Inaction Inertia In Lapsed Leads

    May 17, 2026
  • What 86 Behavioural Science Studies Say About Where to Focus Gym Retention Efforts

    What 86 Behavioural Science Studies Say About Where to Focus Gym Retention Efforts

    May 10, 2026
  • What 31,812 Marketing Emails Reveal About Why Your Gym Newsletter Gets Ignored

    What 31,812 Marketing Emails Reveal About Why Your Gym Newsletter Gets Ignored

    May 9, 2026
  • How Gym Membership Pages Lose Sales to Price

    How Gym Membership Pages Lose Sales to Price

    May 6, 2026
Previous Page Next Page

© 2026 Fitness is BS. ray.smith@fitnessisbs.com

  • Library
  • Blog
  • How this works