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Fitness is BS.

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  • How Gym Pricing Tiers Steer Joins, Not What Members Pay

    How Gym Pricing Tiers Steer Joins, Not What Members Pay

    August 21, 2026
  • How the Peer Effect Does Your Member Retention for You

    How the Peer Effect Does Your Member Retention for You

    August 19, 2026
  • Keep Your Gym’s Instagram Feed Consistent, Not Its Stories

    Keep Your Gym’s Instagram Feed Consistent, Not Its Stories

    August 13, 2026
  • Why Hard-to-Read Ads Cost Gyms the Sale

    Why Hard-to-Read Ads Cost Gyms the Sale

    August 5, 2026
  • Temporal Framing Bias: Why Your 8-Week Challenge Feels Longer Than It Is

    Temporal Framing Bias: Why Your 8-Week Challenge Feels Longer Than It Is

    July 31, 2026
  • Why Confident New Members Quit First

    Why Confident New Members Quit First

    July 26, 2026
  • What Peloton’s Century Club Reveals About Group Class Engagement

    What Peloton’s Century Club Reveals About Group Class Engagement

    July 18, 2026
  • Gym Challenge Retention: Why Members Quit After It Ends

    Gym Challenge Retention: Why Members Quit After It Ends

    July 16, 2026
  • Why ‘Free’ Outperforms ‘$0’ in Pricing

    Why ‘Free’ Outperforms ‘$0’ in Pricing

    July 12, 2026
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