behavioural science in fitness

Behavioural Economics | Cognitive Biases | Fresh Start Effect

Using Health and Fitness Marketing Bias for Good: A Coach’s Guide to Personalised Nudging
ByRay Smith November 16, 2025April 24, 2026

The post discusses transforming health and fitness marketing by utilizing behavioral nudges, which subtly influence client decisions without coercion. It highlights the importance of bridging the “Intention-Action Gap” through personalized nudges that align with client goals, ultimately enhancing adherence, satisfaction, and retention in fitness businesses.

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Behavioural Economics | Cognitive Biases | Fitness Marketing | Fresh Start Effect | Group Fitness

The Psychology of Fitness Challenges: Fitness Marketing Insights
ByRay Smith June 15, 2025April 24, 2026

Fitness challenges leverage behavioural psychology to enhance participation and retention, using techniques like commitment devices, progress tracking, and social proof. An analysis of 400 fitness ads revealed key cognitive biases, such as loss aversion and the fresh start effect, that drive engagement. Understanding these principles can strengthen fitness marketing strategies.

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