Skip to content

Fitness is BS.

  • Library
  • Blog
  • How this works
Fitness is BS.
  • Middle-aged man in a gym with arms crossed, illustrating excuses in fitness and the choice to take action
    Behavioural Economics | Cognitive Biases | Fitness Retention

    The Psychology of Excuses in Fitness

    ByRay Smith August 30, 2025April 24, 2026

    Why excuses in fitness deserve your attention Every fitness professional hears it sooner or later. Excuses in fitness show up as familiar lines: I was too busy today. Next week is when I will get back to it. Motivation just was not there. These comments echo through gyms and inboxes, and they can stall progress….

    Read More The Psychology of Excuses in FitnessContinue

© 2026 Fitness is BS. ray.smith@fitnessisbs.com

Loading Comments...
  • Library
  • Blog
  • How this works