gym retention

Behavioural Economics | Cognitive Biases | Fitness Marketing | Fitness Retention

What 86 Behavioural Science Studies Say About Where to Focus Gym Retention Efforts
ByRay Smith May 10, 2026May 10, 2026

Peloton’s S-1 filing highlighted that engagement is key to retention, with a 95% twelve-month retention rate influenced by early member engagement. Gyms typically fail by neglecting early onboarding, with retention strategies kicking in too late. New members are most receptive in their first 30-60 days, making effective onboarding crucial for long-term commitment.

Read More What 86 Behavioural Science Studies Say About Where to Focus Gym Retention Efforts
Behavioural Economics | Cognitive Biases | Fitness Marketing | Fitness Retention | Fitness Sales

Why Lululemon (and Gymshark) Own “Community” And Your Gym Community Strategy Doesn’t
ByRay Smith March 8, 2026April 24, 2026

Successful gym community strategies can learn from brands like Lululemon and Gymshark, which focus on identity and belonging rather than just equipment or pricing. It’s crucial for gyms to foster genuine communities that resonate with member identities, ensuring loyalty not through amenities but by creating emotional connections and a sense of shared values among members.

Read More Why Lululemon (and Gymshark) Own “Community” And Your Gym Community Strategy Doesn’t