A swim school campaign that goes at the enrolment problem from a different direction, using behavioural science rather than a louder safety message. This post explains how Get Them There works and how to put it to use on your own marketing.
Listen to the Podcast – Overview Read the Blog – Detail If you run a gym or swim school, you know all about “push” and “pull.” They are the foundation of a balanced workout. It turns out they are also the foundation of a balanced marketing strategy. This strategy is crucial for winning in the…
What the Zero Price Effect in fitness actually means The Zero Price Effect describes a cognitive shift that occurs when the price of something drops to zero. At that moment, people overemphasise the immediate upside of claiming the offer. They underweight the future costs that make action hard. In fitness, the upside is the nice…