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  • A focused woman at the gym listening to music on headphones, representing a potential member who is 'tuned out' to ineffective fitness marketing.
    Behavioural Economics | Fitness Marketing | Fitness Sales

    Words That Work Out: Stop ‘Posting,’ Start ‘Anchoring’

    ByRay Smith October 26, 2025April 24, 2026

    Listen to the Podcast – Outline Read the Blog – Detail In 1959, American car ads were a riot of chrome, colour, and speed. Cars were enormous, powerful, and draped across two-page spreads with smiling families. At that time, a small, strange-looking German car entered the market. By all accounts, it should have failed. Counter…

    Read More Words That Work Out: Stop ‘Posting,’ Start ‘Anchoring’Continue

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