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2 sessions available this week

Hi, and thank you for being here.

Taking the time to look at the psychology behind your business, rather than just pushing harder on what you’re already doing, takes a certain kind of curiosity. Most people in this industry stay focused on tactics and never lift their head far enough to ask why the tactics aren’t working. You have, and that’s worth something.

This is a free hour, and the reason it’s free is straightforward.

There are over 200 cognitive biases documented in the research literature. In our session together you’ll walk away with one of them applied specifically to your situation. If it works, and it will because I’ll have spent time understanding your business before we even get on the call, you’ll get a real sense of what becomes possible when you start applying this kind of thinking across everything you do. What you choose to do with that is completely up to you.

Before we talk I’ll do my homework. Your website, how you’re showing up, what you’re putting out into the world. I want to understand your business before you have to explain it to me, and that preparation makes the time we spend together genuinely useful rather than just introductory.

On the call we go wherever you need to go. There’s no fixed structure. Whatever’s on your mind, whether it’s something you can put your finger on or just a feeling that things are harder than they should be, we’ll work through it properly. Behavioural science has something useful to say about almost every corner of a fitness business and we’ll find where it fits yours.

After the call I’ll write up the strategy and send it to you. Not a document full of options, but one specific, well-reasoned approach built around your actual situation, with a clear explanation of the thinking behind it.

A few weeks later I’ll reach out to see how it’s going. If questions come up in the meantime, ask them. This is the beginning of something as far as I’m concerned, not a one-off conversation.

I run two sessions a week because that’s what allows me to do this properly. If the slots for this week are already taken I’ll be upfront about it and let you know when the next ones are available.

Looking forward to the chat.