How the Peer Effect Does Your Member Retention for You
Seven years of gym data show members generate 0.63 extra visits between themselves. Part of your member retention is work your members already do.
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Keep Your Gym’s Instagram Feed Consistent, Not Its Stories
A 2026 study indicates that a consistent Instagram feed significantly enhances engagement, while varying content in stories keeps viewers interested. Visual cohesion aids brand recognition, whereas fresh narratives in stories draw attention. A successful strategy combines a fixed aesthetic for posts with dynamic storytelling to optimise overall engagement.
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Why Hard-to-Read Ads Cost Gyms the Sale
A forthcoming study in the Journal of Consumer Research, eleven experiments with more than 9,000 people, points to a reason even a clean, single-offer ad can lose the sale: hard-to-read ads change how people decide, not just how much they like the look of you. Shahryar Mohsenin and Kurt Munz tested what a hard-to-read font…
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Why Confident New Members Quit First
Your keenest new members often quit first. A 2026 overconfidence study points to why: when results are slow, the most confident members are quickest to decide the goal isn’t reachable for them. What that means for retention, and the week-six conversation that helps
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What Peloton’s Century Club Reveals About Group Class Engagement
Heart-rate screens are evaluative audiences, and the research says evaluative audiences do nothing for performance. The instructor who knows a member’s name is the only attention in the room the evidence actually backs.
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Gym Challenge Retention: Why Members Quit After It Ends
A 2026 study tracked real attendance before and after a gym challenge. Why members quit once it ends, and the retention move that keeps them training.
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Why ‘Free’ Outperforms ‘$0’ in Pricing
You bundle things. The membership comes with an intro PT session, the 10-class pack throws in a nutrition consult, the upgrade tier includes a programme review you’d otherwise charge for. One of the most important decisions you make is how to approach gym bundle pricing. At some point you decided how to write that second…
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Innovative Swim School Marketing Using Behavioral Science
A swim school campaign that goes at the enrolment problem from a different direction, using behavioural science rather than a louder safety message. This post explains how Get Them There works and how to put it to use on your own marketing.
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Why Gym Members Quit While They’re Still Improving
Why do gym members quit even while they’re improving? A 2025 study on how people pursue goals points to the answer, and what it means for your gym.
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Science Behind Turning an Auto-Renewing Member Into a Loyal One
Auto-renewal makes your retention look healthy, but a renewal only tells you a member hasn’t cancelled. Here’s what behavioural research says actually turns an auto-renewing member into a loyal one, and the two onboarding mistakes that cost you both.
